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"So if you’re not participating – i.e., if you’re not responding to blog comments, or if you’re talking to yourself on Twitter, or you’re refusing to claim your name on Facebook, you lose.
If you do not participate, you are not a part of social media. You’re last year’s season. Obsolete. Outdated. Old-fashioned. And oh-so entrenched in traditional media."
Modite - Social media is difficult like intimacy
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